Monday, October 19, 2009

the new guard

In the past couple of months I have been lucky enough to do makeup for a store called The New Guard, a little gem of a shop here in Adelaide that has been gaining attention in fashion blogs worldwide. Anna Sergiou and Erin Skipter are the masterminds behind the boutique and blow me away with the thought and careful consideration they put into the items they stock. The palette is primarily black (no complaints here) and feature designers such as Arnsdorf, Acne, Ellery, Dion Lee, Ksubi and Fifth Avenue Shoe Repair, and more recently shoemaker Phong Chi Lai and Matina Amanita.

The best thing about The New Guard is that they stock designers that are hard to find anywhere, not just in Adelaide, and bring them all together in one place without filler and without bullshit. They've got a quiet pride in their business, and for good reason. If you don't live in this fine city of Adelaide you can head to their website and shop online.





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